Industry

Retail

Use mobility insights to power repeat visits

Leverage consumer insights based on actual driving behaviors throughout the day, every day.

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VIDEO

Mobility data solutions for retail

Your competitive edge? Route-level driving data.

Retailers can use driving behavior data to engage customers based on how, when, and where they drive.

Transcript (pdf)
Unlike mere location data, Arity mobility data offers insights on real-world behaviors based on people’s driving patterns throughout the day. With continual access to current consumer behaviors, retailers stay up-to-date on how to attract and engage with ideal customers.

Use cases

Marketing
Engage with high-value consumers
Retention
Build loyalty with continual engagement
Site selection
Analyze and predict trade area performance

Arity Audiences

Target drivers based on risk and more

More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.
Explore Arity Audiences

Predictive Mobility

Personalize customer experiences and power your app strategy

Gain insights on when and where people regularly go, and what routes they take to get there.
Explore Predictive Mobility

Daily Driver Pulse

Boost engagement with frequent, personalized feedback

Use mobility data to provide daily feedback, tips, and incentives to connect with your customers.
Explore Daily Driver Pulse

Road Traffic Analytics services

Traffic Volume Analytics
  • Accurate end-to-end car trip data from smartphones
  • Monitor traffic trends, at the store level, that affect overall economic activity and site selection
Trip Ends
  • Go beyond foot traffic data
  • See trip ends and site ingress and egress patterns that affect site visitation and capture rates
Origination Analytics
  • Departure measures for better trade area modeling
  • Understand where your customers reside and time to destination at the census block group level
Loyalty Analytics
  • Dynamic cross-shopping insights
  • Compare customer loyalty between your own sites and those of competitors in a region
Blog post

Gas prices impact spending across categories

Rising gas prices suppress discretionary spending quickly. Here’s what our mobility data revealed.

See our data report

Case studies for the retail industry

Driving measurable marketing results for an auto repair brand with mobility data

Find out how one business drove traffic to selected store locations by using Arity’s mobility insights.
Read the auto repair brand case study

How mobility data drove sales of Suerte Tequila

Mobility data helps retailers to understand where and when ideal customers are most likely to buy.
Download the Suerte Tequila case study

Better ad conversion with predictive mobility data

How a fuel retailer used predictive mobility to boost store traffic and target mobile ads.
Learn more about mobile ad conversion

Boosting retail traffic with predictive mobility data

Maintain customer engagement by leveraging mobile insights to provide personalized offers.
Read the predictive mobility case study

Our top insights for the retail industry

Mobility data reveals consumer demand shifts when a new grocery store comes to town

Mobility data shows how a grocery store debut can shift traffic patterns, revealing impact in near real time.
See our consumer insights

Why use mobility data for retail and QSR site selection?

To truly evaluate a site’s potential, you need a clear understanding of how consumers move in the real world.
See the use case

The retail marketer’s guide to mobility data vs. location data

Brands that rely solely on location data may miss critical insights. That's where mobility data comes in.
Learn about mobility data

How mobility data uncovers true retail consumer intent

What location data lacks, mobility data delivers. Here's how mobility data can power QSRs, c-stores, and more.
Explore retail consumer intent

Unlocking retail insights from driving patterns

Mobility data captures the full journey — not just whether customers visited your location.
Read our article

Read more mobility data insights for retail brands

Visit our blog

News & insights

blog post

Mobility data reveals consumer demand shifts when a new grocery s…

Mobility data shows how a new grocery store opening can quickly – but unevenly – shift local traffic patterns.
Read blog post
blog post

Gas prices impact spending: What mobility data reveals early

When gas prices rose, mobility data showed early drops in restaurant, grocery, retail, and entertainment visits before s…
Read blog post
blog post

Are drivers crossing state lines to find cheaper gas? Sort of

Driving intelligence reveals changing consumer behavior, such as whether drivers are crossing state lines for cheaper ga…
Read blog post
blog post

As gas prices rise, driving behavior data can reveal the economic im…

Driving behavior data shows early signs of changing consumer behavior – which can impact auto insurance, retail, finan…
Read blog post